“What should we shoot?” Here are 5 Video Types For You To Consider:
1. Story-based videos & Micro-films
For these type of videos, story will get center stage. This is particular suitable for brands that aims to show potential customers the emotional value their services/products can offer. We will focus on the narrative that connects with the audience emotionally and aligns with what’s important to them. This is great to not only convey your brand value, but it will also reach viewers’ heart. Here’s a music centric Brand Film we created for FTLIFE Insurance, emphasizing the strong linkage between generations through three parent-children relationships. WATCH HERE
Story-based Tutorials/ Explainers are popular among companies as well, different from short films though, these videos combine storytelling with instructional training to create a captivating learning experience. They often focus on real-life scenarios and combine with effective use of the technology/product, ultimately showcasing what viewers “need to know”. Here’s an example of we created for Manulife Insurance, which demonstrates how ePOS, the internal app can radically enhance agents’ workflow in the company. WATCH HERE
2. Interviews & Documentary-Style Videos
These types of videos aim to let audience dive into the backstory of a person or a brand through sharing success stories and journeys. This is an excellent way to demonstrate brand values, spirit and culture with a personal touch without being too “hard-sell”. Here’s an example of a Documentary-Style video series we produced for Hennessy featuring legendary boxer Canelo Alvarez. Instead of seeing the actual product, audience are able to fully invest into a real person’s story, and learn about Hennessy’s brand spirit: Never stop. Never settle. WATCH HERE
Here is another example we created for Macallan, featuring former Hypebeast editorial director Eugene Kan sharing his journey on stepping out of his comfort zone and pursuing his new venture. WATCH HERE
3. Product-focused, Branded Videos
These videos will highlight your product or service. They are clear, straight forward, and informational. It is especially great for brands that are preparing to launch something new in the market. These videos will demonstrate your products or services’ unique qualities/features to your target audiences and how their lives can be transformed. Here’s a video we did for Microsoft’s Surface Pro, which demonstrates its versatile features through a face-changing master’s story. WATCH HERE
4. Corporate Promo & Client Testimonial Videos
Corporate Promo videos will show viewers how incredible your company is by highlighting your company culture, workflow, product or services so that the world can get a glimpse into who you are. It is an effective way to showcase what the company is all about, what your goals are, and what the company has envisioned to achieve. Here’s an example we created for Shima Seiki by introducing how their cutting-edge technology is transforming the knitwear industry. WATCH HERE
Client Testimonial video is another effective way to highlight how your brand/organization stands out from the market. They are an important form of social proof and they increase your conversion rate. Check out this Testimonial Video we created for Alibaba Cloud, featuring one of their star client Morpheus Macau sharing their stellar experience working with Alibaba Cloud. WATCH HERE
5. Social Media Photos, Videos & Gifs
Whether it’s for your brand’s Instagram Story, IG TV or Facebook, we aim to create snappy, interactive and shareable videos for your social media channels. Ultimately, this is one of the best ways to engage with your potential customers and building trust with them. This method is often considered most cost effective because we can shoot and edit a number of these videos at once, and brands/companies can release them periodically at their own pace. Check out these content we produced for Adidas featuring David Beckham. VIEW HERE
